✦ Service 03 ✦
Find the strongest positioning for your offer and test it iteratively, without spending the time of the SDRs and marketers already bringing in leads.
Book a callHanded to your revenue org once battle-tested across your TAM.
Who it’s for
Early-stage B2B SaaS teams still working out the best way to introduce their solution to the market. Usually led by product marketing and the CRO.
What we do
We understand the market you play in and narrow down the right market, companies, prospects and messaging, so your offering is something your prospects deeply resonate with.
How an engagement runs
We sit through your current product demo and work out who benefits from the offering.
What changes
Agreement on who your offering is really for.
We go through your tool stack and analyse every email, ad and piece of website copy your customers have seen.
What changes
A full view of what your customers have actually been told.
A document with a SWOT analysis of your current positioning and actionable next steps to reshape it.
What changes
Actionable next steps for reshaping how you position.
We test the new messaging across email, LinkedIn and website copy, A/B testing across channels. The findings go through another SWOT analysis, which becomes your handover documentation.
What changes
Messaging proven across channels, and documentation your team can run with.
✦ Outcomes ✦
We turn your current story into one your market recognises, instead of one you have to explain.
Clearer positioning lifts the baseline revenue each channel generates for your organisation.
✦ Other services ✦
Give us a problem and our team hand-makes the solution. No decisions on tools, approach or maintenance.
See the service →02Repeatable systems that get the most revenue out of the overheads you already spend. CRM audits, migration and cleanup, win-loss analysis and more, across sales, marketing and CS.
See the service →Three checks, one report, one walkthrough call: your automations, your CRM and the bottlenecks between them.
What you get
1. Coherence check on your current automations
2. CRM health check
3. Bottlenecks in your current setup